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Case Study: Solana Beach Presbyterian

Monday, June 27, 2016 11:00:48 AM America/Los_Angeles

case study solana beach

Case Study: Solana Beach Presbyterian Church

New ministry facilities spark growth and create a need for new logos


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Comments | Posted in Branding By Mike Kern

Keep Connected this Summer

Monday, June 27, 2016 10:53:17 AM America/Los_Angeles

Keeping Connected

Keep Connected This Summer

Stay in touch with your congregation even if they aren’t there every Sunday.

It happens every summer. School ends and members take vacations and attend

events that make it hard for them to get to church. Your attendance varies from

week to week, but it doesn’t mean you have to lose touch.

Here’s 5 ways you can stay connected this summer

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Comments | Posted in Communications By Mike Kern

7 Benefits of a Good Church Logo

Monday, March 7, 2016 2:31:52 PM America/Los_Angeles

7 benefits of a good church logo

7 Benefits of a Good Church Logo

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Comments | Posted in Branding By Mike Kern

Pipeline logo chosen for LogoLounge Master Series book

Monday, July 18, 2011 12:51:25 PM America/Los_Angeles

Our logo design for Pipeline Student Ministries was recently chosen for the upcoming LogoLounge Master Series book featuring lettering related logos.

 

 

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Comments | Posted in CLG Awards By Mike Kern

AGDA Award Winners

Monday, April 25, 2011 12:41:44 PM America/Los_Angeles

 

Church Logo Gallery has been awarded 4 awards from American Graphic Design & Advertising 2011 awards for church logo design and a logo designed for a non-profit. Since 2009, Church Logo Gallery has received over 60 national and international awards for church logo design. For a custom logo for your church, ministry or organization, give us a call at 888.831.6811.

 

church logo design

We incorporated a Bible and cross into this logo, making it unique through the mosaic, layered pattern.

 

church logo design

This logo was designed for a capital campaign for a church in Owosso, MI. They requested a design that was simple and contemporary.

 

church logo design

This design came at the request of a church that wanted a Bible, and also symbolism to express faith and a church. The result was this Bible Man logo.

 

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Comments | Posted in CLG Awards By Mike Kern

Logo Design As Seen On TV

Monday, March 14, 2011 12:45:56 PM America/Los_Angeles

NBC's America's Next Great Restaurant shows contestants working with a graphic designer who whips out a logo in minutes. It doesn't work this way in real life, and thankfully, we're committed to better results.

 

http://www.nbc.com/americas-next-great-restaurant/video/ep-102-first-business-challenge/1313706

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0 Comments | Posted in Identity By Mike Kern

Why Do Designers Charge Different Prices?

Thursday, March 10, 2011 12:44:29 PM America/Los_Angeles

 Logo designer Leighton Hubbell responded to a question from businessman Chris Brogan, who wondered what the difference was in designers, besides price. If you've ever wondered the same thing, click on the link below to read Hubbell's well written response. He covers areas like:

  • Experience
  • Style
  • Areas of expertise
  • Professionalism 
  • Quality

To read more, visit Hubbell's blog here: leightonhubbell-blog.com/design-articles/apples-to-apples-what-s-the-difference-between-designers

Church Logo Gallery understands the needs of churches because we specialize in church logo design. The results? Our customers have given us a 99% satisfaction rating on the quality of our design, and design organizations such as Trademarks USA, LogoLounge, Graphic Design USA, and American Graphic and Advertising have awarded Church Logo Gallery with over 60 awards in the past two years.

Comments | Posted in Branding By Mike Kern

Business Cards Are Still Big

Monday, February 21, 2011 10:52:25 AM America/Los_Angeles

At 3.5" x 2", a business card may be small in size, but they still have a large impact. Although cell phones can store contact information, the business card isn't going away any time soon, because it not only gives information, but image as well. It can convey whether your church is traditional or contemporary, contemplative or energetic, liturgical or progressive, and many other things.

Contact information can include:

  • Your name and title
  • Office phone number
  • Cell phone number
  • Email address
  • Street address
  • Church website

 

Many churches use their business cards to include additional information, including:

  • Service times and information
  • "You're Invited" text
  • A slogan or vision statement
  • Map and directions
  • Church Facebook address
  • Student ministry website
  • Pastor's LinkedIn

 

Printing prices are lower for full color printing than for one or two color printing, so your business cards can closely tie in to your website, bulletin, and other communications design. Consistency in design is a key element in good branding. Your communications will have a stronger impact and be more memorable if they coordinate. They will also give you and your church a more professional image if they look like they are well thought out.

Your logo, church website, bulletin, and business cards are foundational in branding your church. Church Logo Gallery offers design and branding services for churches. Give us a call at 888.831.6811 to see how we can help your church. 

 

For additional reading, go to: www.washingtonpost.com/wp-dyn/content/article/2010/10/04/AR2010100406824.htm

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0 Comments | Posted in Branding By Mike Kern

Your Church Brand is Out of Control

Friday, February 18, 2011 11:33:41 AM America/Los_Angeles

Ten years ago a church (or any organization) could tell the world what they were all about. An organization used to be able "push" the message. That is, people within the organization controlled the information that was made public. An organization controlled their image because they controlled the message that went out.

Our hyper-connected world has changed all that. Facebook, texting, cell phone cameras, Twitter, blogs, and other forms of social media means those who come in contact with your church can relay their experiences to friends in real time. As one branding expert said, your brand isn't what you decide it is, it's what happens when you Google it, or overhear two people talking about their experience with your brand (or church in this case).

"Pushing" has been replaced with people "pulling" the information. If anyone wants to know what your church is like, they won't find out from you. They will find out from their social network or Google. 

So what can you do to influence how people see your church?Understand that since your church members have a larger voice in your church image than you do as a pastor, they can be advocates who bring your message to life and share it with others. Brand consultants Lippincott (who work with companies including Walmart, McDonalds and Nissan) believes the two most important ways to do this are:

  • Tell Authentic Stories. What is the central message of your church? At my church it’s how ordinary people can share the love and grace of Jesus in everyday situations. Stories of people in our congregation are shared weekly. Real stories about struggle, loss, questions, answers, and victories. We identify with the people and the stories, and it helps reinforce the central values of our church.
  • Foster Inspiring Experiences. What makes your church unique? Since our church seeks to live like Jesus, we are moving away from programs and doing more acts of service. Besides sharing stories of what individuals are doing, the church also organizes house casa building in Mexico, weekly tutoring, monthly service projects with an orphanage, and an annual day where we take a Sunday morning and tackle 150+ projects in the community. These are memorable and inspiring experiences we associate with our church. Through these interactions we live out the message.

The result is that members of the congregation not only understands what the church stands for, they participate in, and tell the story in tangible ways. If you can craft a simple, authentic story and invite your congregation to live it with you, they will tell the story in real and transparent ways.

This article was adapted from “Building winning brands in a radically transparent world” from Lippincott: http://www.lippincott.com/pdfs/StoryExp_brochure.pdf

 
Comments | Posted in Branding By Mike Kern

Updated Your Website Lately?

Tuesday, February 15, 2011 2:48:23 PM America/Los_Angeles

A recent LifeWay Research report surveyed over 1000 churches to see how they use their websites. While
the report addresses multiple topics about how churches use websites, I thought the statistics on how often churches update information was noteworthy:

• 15% of churches update their website more than once a week.
• 40% of churches update their websites weekly.
• 42% update their sites once a month or less, including
• 7% who update their websites once a year or less.

Pastors cited lack of time, finances and lack of interest among the congregation as reasons why they didn't update more. With the web becoming such a central source of information it's important to keep your church website current. The more up to date the information, the more people will turn to the website. With my own church, the website has become the place to find out what's going on and also the place to sign up for events. The church has been able to cut down (or eliminate) most print communications, which saves staff time and printing costs. Realizing that not everyone has access to a computer, a laptop is frequently present on Sunday
mornings so people can sign up for events between services, or they can sign up with a written sheet.

If your website is difficult to update, it may be time to look into a new website. The LifeWay report was sponsored by Axletree Media, which provides low cost, easy to manage websites (Church Logo Gallery has no affiliation with Axletree). Church Logo Gallery partners with a company specializing in church websites, so we would be happy to help in this area as well. If you can use Microsoft Word, you can update the easy to use content management systems that are now available.

With web access by smart phones, tablets, laptops multiplying, keeping your website current isn't just good communication, it's a necessity. To read the full report, go to: http://www.lifeway.com/article/170638/ 

Comments | Posted in Communications By Mike Kern