The Power of a Brand

In a recent study, researchers served preschoolers carrots and other veggies from plain containers. To no one’s surprise, the kids didn’t give the snack a passing grade. Then they were served the same food in containers that included a McDonalds logo. The kids liked these vegetables. The only difference was the logo.

We are not impartial to brands. They stand for something, and the companies that can effectively articulate what they stand for are able to not only stand out but build trust and loyalty with their customers. The McDonalds logo meant something to those young kids. Can you articulate what your church stands for? Does your logo help tell the story? It should.