Thursday, December 27, 2007

The Genesis of Church Logo Gallery


A friend of mine owned a store in a prime location. He said a lot of thought went into the place, most of it AFTER he opened. I think that’s how its been with Church Logo Gallery, too. We went into it thinking talent, passion, and caring about customers were a winning formula - and we still do, but business skills, marketing know-how and continual upgrades to both product and processes have played an important part as well.

Church Logo Gallery officially started in 2002 after I left Outreach, Inc. I had been the Product Manager after serving as the Art Director (Creative Director) since 1999.We got off to an exhilarating and exhausting start. My staff consisted of a designer fresh out of college with loads of talent and a few months experience. Together, we created 72 new designs, a handful of new products and a 48 page catalog in two months. It nearly killed me, but sales exploded and we had a happy sales staff.

As enjoyable as it was creating new products, my passion for designing logos never dimmed. I love telling a story in a nutshell, of communicating a vision and capturing the personality of a church in a small space. When I left Outreach I was able to focus on the area I enjoy most. While I brimmed with optimism, my friends and business advisors all wondered if I had lost my mind. Logos for churches - were there really enough churches out there who needed a logo? Six months into it I began to wonder myself. Sales were slow. I thought then, and still do, that if you do great work and let people know about it the rest will fall into place. Sales picked up. A large web developer called. Lifeway picked our logos to sell on their Specialty Imprints website. Little by little we grew. My designer from my first days at Outreach, Melanie, has been with Church Logo Gallery from the beginning, and more recently another Outreach graduate has joined us. We’ve added much needed support and accounting help.

So here we are five years later - still passionate about serving churches with all we have. Wisdom from hard work and experience is taking root. While we’re getting stronger on the administrative side, our work is winning more recognition from both churches and the design industry. In 2007 we picked up twice as many awards as we did in 2006. We’re still learning from our customers and through trying new approaches in communicating the timeless message of Good News our faith hs to offer. To all the pastors and churches who have teamed with us, thank you. We appreciate the opportunity to serve you on the front lines.