Maximum Impact Marketing - Frequency

There's nothing worse than spending time and money sending out a postcard and not getting a response. "I'll never do that again," you mutter to yourself. Yet other churches do experience success. What do they know that you don't?

I just got back from a marketing conference that listed some helpful rules for getting the most from your marketing effort. To achieve maximum impact in:
- Print (magazines/newspaper) - run your ad at least 4 times
- Direct Mail (postcards) - send out at least 3 postcards
- Radio - (promoting a weekend event) - run at least 24 spots Wed-Sat.
- Billboard - Go for at least one month.

One other word about postcards/direct mail. Direct mail is most effective with people who are already familiar with you. So while a postcard invitation may attract new people, it will probably be more effective in attracting inactive members of your congregation, or people who have some prior connection with your church.