Comparing 2 Color vs 4 Color Printing

When it comes to printing your stationery, you usually have 2 options - 2 color or 4 color. Let's take a look at both and compare the advantages and disadvantages.

2 color printing uses Pantone inks, the industry standard for achieving vibrant, consistent color. Smaller commercial print shops print a lot of 2 color jobs and can print them less expensively than 4 color printing. Using a local printer for a 2 color project allows you to choose from a wide variety of papers, including different colors, textures, and weights (thicknesses). A local printer also gives you more control over the project and allows for custom details that many Web based 4 color printers don't.

4 color printing uses a combination of cyan, magenta, yellow and black (cmyk) to achieve a spectrum of colors. This is how magazines are printed. Many colors aren't as bright compared to 2 color/Pantone inks. There are many affordable web-based printers offering great deals on 4 color printing. Projects are grouped ("ganged") with multiple similar projects to make the print run affordable. The cost savings can be significant. Choise of paper is usually limited to white offset.

Advantages of 2 Color Printing

• More vibrant colors
  
• Colors are consistent each time the project is printed
  
• Choice of paper stock
  
• Available at your local printer
  
• Custom details can be included since it is a custom print job
  

Disadvantages of 2 Color Printing

• Usually costs more - especially on business cards
  
• Colors are limited to 2 colors
  
• Bleeds (ink printing off the edge of the paper) is usually not allowed
  

Advantages of 4 Color Printing

• Significant cost savings on business cards, letterhead, business cards and brochures
  
• Small runs are available on business cards and other items
  
• A wide variety of colors can be used, as well as photos at no additional cost
  
• Colors can bleed off the edge of the paper, including on envelopes
  

Disadvantages of 4 Color Printing

• Limited options on paper stock
  
• Custom cuts, perforations, folds and other options may not be allowed
  
• No guarantee colors will match other printed items
  
• Customer service is typically less than with a local printer
  

Consider the benefits and disadvantages to each when planning your print project. Good planning can result in the best of both worlds - quality and price. At Church Logo Gallery, part of our service includes educating and recommending solutions we think will best meet your needs and expectations. If you aren't sure which will work best for you, please give us a call. We're here to help.