Build Your Brand Identity Toolkit

April 3, 2010

Your logo may be the most visible part of your identity or brand, but there are other pieces to the puzzle, that, when put together in a consistent, compelling, and coherent way add up to a strong brand presence that is quick and easy to spot.

Here's a good article from our friends at MarketingProfs.com that gives a good foundation on what's needed in your branding toolkit: http://www.marketingprofs.com/articles/2010/3520/achieve-compelling-visual-coherence-build-a-brand-identity-toolkit-thats-flexible-durable-shareableand-yours/?adref=znnpbsc41410