Can You Relate?

April 5, 2010

You may have a great story, but it won't have an impact unless you tell it in a way people can relate to. To make a difference, you need to:
• Understand your audience
• Know the issues that are a priority for them
• Build bridges that connect with them
• Be able to move together toward a common goal

For a closer look, take a look at this article from our friends at MarketingProfs.com: http://www.marketingprofs.com/articles/2010/3465/achieving-relevance-understanding-and-connecting-with-constituents