Having the Right Kind of Logo Files

When we design a logo, all the focus goes on the design. After we send it people start wondering if they have the right kinds of files. Most logo design companies supply the customer with a tif, jpg, and pdf file, and sometimes an eps. We recently worked with a designer who said he just needed an eps file from us, which is the file we start with before we make all of our other files.

At Church Logo Gallery we go overboard and send a CD with 15 different files including ai (Adobe Illustrator), eps, tiff, psd (Photoshop), jpg, png, gif, and pdf in the appropriate rgb, cmyk, grayscale, and Pantone colors. Our reasoning is this - better to cover all the bases and give our customers more than they need than to field calls from frustrated clients needing something they don't have. Our guess is that our customer will find a file format that works well in most situations and use the same file 90% of the time, but it's always good to know they'll have what they need when they need it.

The light went on for our designer friend. He had supplied previous clients with eps and ai files, only to hear back that they needed additional files. It's more time on our end to make that many files, but we think it's time well spent. We hope you'll agree.