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Why Do Designers Charge Different Prices?

Thursday, March 10, 2011 12:44:29 PM America/Los_Angeles

 Logo designer Leighton Hubbell responded to a question from businessman Chris Brogan, who wondered what the difference was in designers, besides price. If you've ever wondered the same thing, click on the link below to read Hubbell's well written response. He covers areas like:

  • Experience
  • Style
  • Areas of expertise
  • Professionalism 
  • Quality

To read more, visit Hubbell's blog here: leightonhubbell-blog.com/design-articles/apples-to-apples-what-s-the-difference-between-designers

Church Logo Gallery understands the needs of churches because we specialize in church logo design. The results? Our customers have given us a 99% satisfaction rating on the quality of our design, and design organizations such as Trademarks USA, LogoLounge, Graphic Design USA, and American Graphic and Advertising have awarded Church Logo Gallery with over 60 awards in the past two years.

Comments | Posted in Branding By Mike Kern

Authenticity in Your Logo

Monday, February 7, 2011 11:49:58 AM America/Los_Angeles

 One of Church Logo Gallery's 7 Rules For A Great Church Logo is Authenticity. Your logo has to have the same personality, and tell the same story that people will experience when they step into your church. If you promote yourself as one thing, and the experience isn't consistent with the expectation, the visitor will be disappointed. In all likelihood they won't come back.

 

A recent Los Angeles Times profile on Pacific Sunwear (retail clothing store) CEO Gary Schoenfeld illustrates this in a business setting. Schoenfeld said after being offered the PacSun job, "I went out and looked at some of the stores, "Schoenfeld said. "I called back and said, 'No thank you.' I didn't like what I saw." He said he was put off by the cluttered stores, excessive discounting and the lack of authentic surf and sport brands."

Schoenfeld eventually took the job, but the point was that his experience wasn't what he expected, and PacSun's claim to be a surf and skate clothing brand created a disconnect when their he discovered they didn't carry authentic brands. He was turned off enough that he initially turned down the job.

 

What about your church? Is the image your logo (and all your church communications) consistent with the experience people have when they visit your church? Your logo plays an important part of communicating who you are, and can influence expectations. Make sure your image is saying the right thing. 

 

Link to L.A. Times article: http://www.latimes.com/business/la-fi-0206-himi-schoenfeld-20110206,0,4328801.story

Comments | Posted in Branding By Mike Kern

A Look Back at 2010

Friday, December 31, 2010 12:13:55 PM America/Los_Angeles

 As we look back on 2010 we have a lot to be thankful for. Despite the economy churches continued to partner with us for their logo, branding, and communication needs. We do consider the churches we work with partners, and we're truly thankful to be a small part of what the local church is doing.

We're also pleased to acknowledge our peers in the design community awarded Church Logo Gallery 36 national awards in 2010, including awards from Trademarks USA, LogoLounge, Graphic Design USA, and American Graphic Design & Advertising. Serving the design and branding needs of the churches we work with is, and will continue to be our motivation for doing great work. 

 
Comments | Posted in CLG Awards By Mike Kern