Your logo may be the most visible part of your identity or brand, but there are other pieces to the puzzle, that, when put together in a consistent, compelling, and coherent way add up to a strong brand presence that is quick and easy to spot.

Here's a good article from our friends at MarketingProfs.com that gives a good foundation on what's needed in your branding toolkit: http://www.marketingprofs.com/articles/2010/3520/achieve-compelling-visual-coherence-build-a-brand-identity-toolkit-thats-flexible-durable-shareableand-yours/?adref=znnpbsc41410