Keep Connected This Summer
It happens every summer. School ends and members take vacations and attend
events that make it hard for them to get to church. Your attendance varies from
week to week, but it doesn’t mean you have to lose touch.
Even when they’re not at church, you can stay connected. If you don’t, it may be
“out of sight, out of mind.” If they don’t feel like anyone notices they’re gone, they
may not come back. Use the summer months to reach out and remind members
of the great things happening at your church.
5 ways you can stay connected this summer:
FACEBOOK
Whether you use a personal or church account, make sure you post something
at least once a week. If it’s your personal account, post about fun things you’re
doing, what you see God doing, and things you’re thankful for. Be sure to
comment on posts from members.
With a church Facebook account, post about interesting things happening around
church, events, what’s happening on Sunday mornings, and photos or event
images if possible.
EMAIL NEWSLETTER
At my church, email updates are sent every Friday afternoon. It’s the digital
version of the Sunday Bulletin. The top half of the email features images with
event information – (concerts, VBS, current sermon series). Below that, other
news and events are listed as well as service opportunities. At the end of each
news item is a “Learn more,” or “Sign up” link to the church website where more
information is given.
CHURCH WEBSITE
Keep your website up to date over the summer. If members aren’t there to hear
the information on Sundays, your website is the go-to place they can go to find
out what’s happening. Use the home page to include banner images with basic
information, and links to other areas of your site with full information. Make sure
you include links in your Facebook posts and email newsletters.
POSTCARDS
Postcards are a nice way to promote Summer events , and remind people that
church life doesn’t take a vacation. Despite the move to online communication,
postcards are still effective for getting people’s attention.
EVENTS and SOCIAL GET TOGETHERS
Summer is a great time to sponsor festive events, and to connect personally.
Whether it’s a concert, 4 th of July Celebration, or an all-church sports event - plan
family friendly/intergenerational events that create memories, build friendships,
and help you stay connected.
Low-key get-togethers are perfect for summer. Beach days, barbeques, softball
games, or outdoor movie nights are fun things you can do together that take
minimal planning, and they’re easy ways for members to invite friends. Promote
events and get-togethers through Facebook, your website, postcards and your
bulletin.
It’s easy for people to drift away during the summer. Keep in touch and provide
ways for your members to stay connected with church leaders and one another.
With a little planning you can strengthen relationships even when your members
aren’t there every week.