During the Covid-19 quarantine, members are looking for familiar sights and sounds to feel connected to life as they knew it. Your logo is a recognizable symbol of your church and all it represents. Use it in your communications to connect with members and help them feel a sense community. Here are 10 ways you can use your logo now:
1. DIGITALINVITATIONSProvide your church members with digital invitations they can email or send to friends on social media.
2. NEW VISITOR FOLLOW UPS People who haven’t been to church in years are joining online services. Provide your contact info or a link in a prominent and mention it during your service so they can connect with you.
1. DIGITAL INVITATIONS
2. NEW VISITOR FOLLOW UPS
3. HANDWRITTEN NOTESPeople are craving personal connections. A handwritten note in their mailbox will be appreciated and remembered.
4. SOCIAL MEDIA POSTSWhether it’s a thought for the day, or a ministry reminder, include your logo in your social media posts.
3. HANDWRITTEN NOTES
4. SOCIAL MEDIA POSTS
5. APPS Ideal for your church logo and it makes it easier for people to connect with your church.
6. SIGNS TO ANNOUNCE ONLINE WORSHIP Let your community know you’re still worshipping online. Post a sign or banner near your church sign with a simple message, “Online Worship, 10:00 am, churchwebaddress.org.” Be sure to include your logo.
6. SIGNS TO ANNOUNCE ONLINE WORSHIP
7. WEBSITE AND SOCIAL MEDIA PAGES Your logo should be there already. If not, add it ASAP.
8. EMAIL SIGNATURE In most email preferences you can add a logo image. Adding your logo helps people recognize you and helps you look professional.
8. EMAIL SIGNATURE
9. ZOOM BACKGROUNDS Zoom allows you to add a background to your meetings. Whether it’s a generic background, or a recognizable photo from your church campus, give people the option of a background that includes your church logo.
10. LETTER OR EMAIL NEWSLETTER Connect with your church community mid week to offer encouragement, remind them of ministry and service opportunities, and invite them to your weekend services. If you have everyone’s email address an email newsletter works well. If you have an older congregation, consider sending updates on your church letterhead and envelopes.
9. ZOOM BACKGROUNDS
10. LETTER OR EMAIL NEWSLETTER
Even though you can’t be together, your logo can help your church build a sense of community as it presents a consistent identity that unifies your church around a shared vision and purpose. Put your logo to work to help your church community feel connected.