Design trends reflect the times we live in and adapts to changes in technology and culture. For example, when smart phones and tablets became popular, logos became smaller so they would be clear and readable on mobile devices. When consumers sensed they weren’t getting all the information they were looking for, logos with transparent shapes became a trend to symbolize honesty and openness.
How will social distancing and online worship affect church communications and specifically logo design? Let’s look at 8 themes likely to emerge from the coronavirus.
1. COMMUNITYAs thankful as people are for online worship and small groups, there’s a yearning for personal connection that only comes with meeting in person. The need for community will attract people to churches whose logos focus on connection and relationships.
2. CLEAN AND SIMPLESafe and healthy environments will remain a concern. Logos with clean and uncluttered design will attract people who are looking for a church that offers a clean and safe environment.
3. FAMILIARDespite being resistant to change, the quarantine brought plenty of it. When it comes to your logo, your church community may yearn for a sense of the familiar. Consider updating your current logo (think evolution vs. revolution), or if designing a new logo - using symbolism that’s familiar (like a local landmark or architectural element) so they don’t feel like they are moving in a new direction again.
4. SUPPORTIVEJob loss and changes brought on by the pandemic will mean a variety of new challenges in your community. You can attract people looking for support and encouragement if you can identify areas where your church can be a resource and illustrate those in your logo.
5. HOPEHope is a theme that never goes out of style. Their hasn’t been a crisis like this in our lifetime, and people are looking for good news. Logos that tell a story of hope will continue to be popular.
6. HEARTFELT AND IMPERFECT People identify with authenticity and honesty. They’re searching for a community with genuine people who welcome imperfect people like them. If you’re looking to connect with people on an emotional level, consider a hand drawn look for your logo.
7. CLEAR MESSAGEBig events like this are a time for introspection and evaluation. Individuals and organizations alike ask themselves what they are all about and what is their purpose. We’re drawn to leaders and churches who know what they stand for and can clearly articulate it.
8. INNOVATIVENecessity is the mother of invention. Shifting to all online church qualifies or innovation. Your community may not like change for change sake, but they do like having their needs met. If you’ve found new ways to connect with people, let them know. If it’s not time for a complete redesign, update your old logo by modernizing your current theme in an innovative way.
We’re entering a new time that promises to bring us back together with both familiar and fresh forms of worship and ministry. If your ministry is seeing big changes as a result, communicate the new thing you’re doing in your logo design. The coming months may be more than a time of transition – they may present you with new opportunities for outreach and growth.