Designing Your Church Logo?
HOW TO MAKE SURE YOUR LOGO CONNECTS WITH THE RIGHT MESSAGE
Your logo is an essential part of your branding. It creates a first impression and has the potential to tell people something meaningful about your church in a memorable way. A meaningful logo doesn’t happen by accident.
There are four areas to define that will lay the foundation for a successful logo:
1. DEFINE YOUR IDEAL AUDIENCE Who do want to reach? Young families? Professionals? Millennials? Or perhaps an intergenerational cross section of your community? Knowing who your audience is, and the life-issues they think about provides a good vantage point for telling your story in your logo. Always design with your audience in mind.
2. IDENTIFY YOUR MESSAGE There are a variety of options for the story your logo can tell. You can’t tell the whole story, so resist the temptation. Find a good story, and keep it simple and general enough that it will relate to your church and your audience for the long term.
3. USE THE RIGHT SYMBOLISM
4. INCORPORATE THE APPROPRIATE STYLE