Designing Your Church Logo?

HOW TO MAKE SURE YOUR LOGO CONNECTS WITH THE RIGHT MESSAGE 

Your logo is an essential part of your branding. It creates a first impression and has the potential to tell people something meaningful about your church in a memorable way. A meaningful logo doesn’t happen by accident.

 

There are four areas to define that will lay the foundation for a successful logo:  

 

1. DEFINE YOUR IDEAL AUDIENCE Who do want to reach? Young families? Professionals? Millennials? Or perhaps an intergenerational cross section of your community? Knowing who your audience is, and the life-issues they think about provides a good vantage point for telling your story in your logo. Always design with your audience in mind.

 

2. IDENTIFY YOUR MESSAGE There are a variety of options for the story your logo can tell. You can’t tell the whole story, so resist the temptation. Find a good story, and keep it simple and general enough that it will relate to your church and your audience for the long term.

3. USE THE RIGHT SYMBOLISM 

Once you have several message themes that describe your church, brainstorm the kinds of symbols that represent your story. Simplicity and recognition are vital in creating a logo that’s easy to understand and remember, so keep the symbolism to a minimum. Make sure it’s something your audience will get right away. Your logo designer is sure to contribute options, but it’s good for you to have ideas to start with, too.

4. INCORPORATE THE APPROPRIATE STYLE 

The colors, fonts, and style of illustration (clean or grungy, symmetrical or informal, playful or professional, etc.) say a lot about your church and the kind of experience people can expect when they visit. It can tell them about your church’s personality and whether they can relate to you, and then take the next step to check you out. Your logo should feel authentic to your congregation, too. When they see the logo, they should feel like, ‘That’s us!”