Designing Your Church Logo?

HOW TO MAKE SURE YOUR LOGO CONNECTS WITH THE RIGHT MESSAGE 

Your logo is an essential part of your branding. It creates a first impression and has the potential to tell people something meaningful about your church in a memorable way. A meaningful logo doesn’t happen by accident.

There are four areas to define that will lay the foundation for a successful logo:  

1. DEFINE YOUR IDEAL AUDIENCE Who do want to reach? Young families? Professionals? Millennials? Or perhaps an intergenerational cross section of your community? Knowing who your audience is, and the life-issues they think about provides a good vantage point for telling your story in your logo. Always design with your audience in mind.

2. IDENTIFY YOUR MESSAGE There are a variety of options for the story your logo can tell. You can’t tell the whole story, so resist the temptation. Find a good story, and keep it simple and general enough that it will relate to your church and your audience for the long term.